Alberic Florizoone was the 4th generation of a family that made beekeeping a hobby. But Alberic turned it into a business. In 1925, he started selling honey harvested in his parents’ backyard to his neighbours and friends.
In 1928, Alberic created a glass beehive to show the public how honey was made. It caught the world’s attention at the 1932 International Exhibition of Antwerp, and was awarded a gold medal. This honour motivated Alberic and led to his creation of Meli. After the war, Meli experienced tremendous growth, and quickly became the leading brand of honey in Belgium. In 1995, Meli launched its squeeze bottle and gained instant international success.
Meli’s incessant investment and development have paid off. It now boasts immaculate facilities and full automation. It owns a Nuclear Magnetic Resonance machine, the state-of-the-art technology that guarantees each bottle of Meli honey is pure, fresh, traceable, and meets Meli’s high standard in authenticity and quality.